“Bigger and better” seemed to be the reoccurring theme for the 5th annual Enzoani Fashion Event held last week. This year the three day-long event took place on the shores of Newport Beach, CA, and hosted just under 200 retailers from around the world, national press, and “Bride Sweepstakes” winner, Jayme White. Additionally, Enzoani partnered with charities, Miracles for Kids, and MS Society in an effort to raise awareness and donate a portion of ticket sales.
Day 1
To welcome guests, Enzoani kicked off the event with a 4M Welcome Spa Lounge. The Welcome Lounge was complete with Manicures, Massages, Martinis, and Make up! Make-up sponsor, Nyx, provided professional make-up artists with the tools to ensure guests exited the lounge looking their best!
DAY 2
Prior to the introduction of the 2012 Enzoani, Blue by Enzoani, Modeca, Love Special Occasion, and Love Evening collections, Enzoani guests were dined in an outdoor dinner that boasted the best that the Newport Beach Marriott restaurant had to offer.!
Immediately following dinner, the 2012 styles walked the crisp white runway with the Southern California sunset and mile high palm trees posing as the backdrop. Enzoani collections experienced gentle tones of Emerald and Rose, while Modeca took note of traditional European high collars. Enzoani’s
Enzoani’s newest addition to the ever expanding umbrella of collections, love 16, a nostalgic teenage prom collection, made its debut on a display stage during the after party.
To accompany the 16 dresses on stage, guests sipped on a selection of vodka martini sponsored by Blue Ice Vodka, Lyeth Wine, People Water, tasted a selection of wines from Gulleyan Winery, and enjoyed the beers of Fireman’s Brew. Sponsor, Le Cake Bonbon, passed out an array of champagne infused bonbons for all those in attendance with a sweet tooth. And to keep the music going, the Los Angeles based band, The Elevaters, played live to a sea of guests crowding the dance floor.
Before retreating to lavish guest rooms in the Newport Beach Hotel, guests were given a final taste of decadence with Eden For Your World sponsored gift bags. To fit the relaxed California theme of the show, the bags were presented in bright colored tote bags.
Day 3
Following a night of dancing buyers woke up bright and early to view the full 2012 Enzoani and Modeca collections in a private showing. The entire collections were on display to be viewed and examined up close for the first time. Enzoani designer, Kang Chun Lin and Modeca designer, Yuchiang Hu were also on hand to answer buyer questions.
As a finale to the 5th Annual Enzoani Fashion Event, a party was thrown to end it all. Retailers were awarded for their efforts throughout the year and others won gifts, such as an Ipad, in a raffle. Also Los Angeles based, DJ Doughboy spun the hottest tracks to keep the crowd moving into the later hours of the night.
Enzoani is more than grateful for all retailers who traveled the distance to attend the debut of the 2012 collection, all media and press who took time out of their busy schedule to attend, the sponsors whom generously donated their products, and the behind the scenes “Enzoani Event Crew” that put it all together.
Here’s to another great year!
