Editorial

17 Jun 2014

Official Sponsor of 2014 Enzoani Fashion Event

Uber is a driving service that connects passengers and drivers with the click of a button through the Uber App on your smart phone. It’s clean, fast, and always delivers excellent service. It’s the preferred mode of transportation over a taxi in the LA area.  

Uber Promo Enzoani Fashion Event

INSTRUCTIONS

=== Using Uber with an iPhone or Android app:

1. Go to uber.com/app to download the app.

2. Sign in to your Uber account or follow the instructions to sign up and confirm your mobile number.

3. You will see a map and a green pin. Position the pin on the map where you would like to be picked up. Confirm the address at the top of the screen is accurate.

4. Select the type of car you would like to request on the bottom of the screen

For all trips from LAX, you must select Uber Black.

5. Press the black bar that reads "set pickup location".

6. If everything looks correct, press the request button at the bottom of the screen.

7. Uber will send a text message to confirm your ride and when your driver has arrived.

8. Enjoy the ride.

9. No need to hand payment or tip your driver: Uber stores your credit card on file, so payments are automatic and hassle free.

 

If you no longer need your ride, “press 'Cancel'. Rides canceled after 5 minutes, will incur a cancellation fee.

 

==Using Uber with Other smartphone:

1. Sign up online or visit m.uber.com on your phone.

2. When you’re ready to ride, log in and set your pick up location, then click “request pickup here”. 

3. Enjoy your ride.

4. No need to hand payment or tip your driver: Uber stores your credit card on file, so payments are automatic and hassle free.

17 Jun 2014

Official Sponsor of 2014 Enzoani Fashion Event

We are delighted to announce Palladio Beauty as one of our Fashion Event Sponsors. Palladio Beauty is sold in retailers in over forty countries and has been featured in many magazines including Lucky Magazine, People Style Watch, and Oprah Magazine. Their herbal and vitamin enriched cosmetics are ideal for all your beauty needs.  Not only are their products on-trend, they are affordable too! We can’t wait to have Palladio at our fashion event.  

Val’s Beauty Buzz in Oprah Magazine deemed Palladio Rice Paper a must have beauty product. Not only does it reduce shine, it also blurs fine lines with powder too! We can’t wait to try this out ourselves!

Palladio Beauty sponsor Enzoani Fashion Event

Have you always wanted rosy cheeks like Nina Dobrev? Well good news, you can get the look with the Palladio Herbal Matte Blush in Peach Ice for just under $7.

Palladio Beauty sponsor Enzoani Fashion Event

Whether your needs are for bronzer, blush, or lip liner; this Lucky Magazine spread has you covered.  You can go for any look you want to with the versatility of Palladio beauty products!  

Palladio Beauty sponsor Enzoani Fashion Event

16 Jun 2014

The full schedule

2014 Enzoani Fashion Event is coming up, and below is all the information you need to help prepare for your trip. If you have any questions, please contact your Sales Representative or email marketing@enzoani.com


June 27-29

Loews Hollywood Hotel
1755 North Highland Ave
Hollywood, CA 90028
1.323.856.1200 - www.loewshotels.com 
 

General Parking |

Entrances on Highland Avenue and Orange Drive. Effective March 15, 2013, parking rates are as follows: $2.00 for up to 2 hours with validation from participating retailers and restaurants (listed below). $2.00 for up to 4 hours with validation from TCL Chinese Theatre (formerly Grauman’s Chinese Theatre) and the Chinese 6 Theatres. $1.00 for every 15 minutes thereafter. Daily maximum is $13.00. Flat $10.00 rate after 10pm on Thursday, Friday and Saturday. The structure is open 24 hours a day, 7 days a week. Remember to use any one of the new Self-Serve Pay Kiosks before you return to your car. Dolby Theatre and The Ray Dolby Ballroom do not validate.

Valet Parking | 
For your convenience, valet parking is offered only at the Highland Avenue entrance at H&H Center for an additional $7.00.

For FAQs, please visit here 


Friday, June 27th, 2014

Hotel Check In

All Day | Lobby Registration Desk

 

Enzoani Welcome Lounge + Registration

10:00am – 6:00pm | Solano Room + Mezzanine Registration

 

Welcome Reception & Dinner

7:00pm – 9:00pm | Ray Dolby Ballroom, 5th Floor Salons 4, 5, & 6

 

Runway Show

9:30pm – 10:30pm | Ray Dolby Ballroom, 5th Floor Salons 1, 2, & 3

 

Runway After Party

10:30pm – 1:00am | Ray Dolby Ballroom, 5th Floor Salons 4, 5, & 6

 

Saturday, June 28th, 2014

Product Showcase

7:00am – 6:00pm | Hollywood Ballroom, Canyon Rooms

 

Breakfast Buffet

7:00am – 10:00am | Solano Room, Mezzanine

 

The Knot Sponsored Seminar

9:00am – 10:00am | Hollywood Ballroom, Mezzanine

 

Break Out Sessions with The Knot

10:00am – 6:00pm | Laurel Room, Mezzanine

 

Lunch

11:00am – 1:00pm | Solano Room

 

2015 Marketing Support and Overview

2:00pm – 3:00pm | Hollywood Ballroom

 

Sunday, June 29th, 2014

Product Showcase

7:00am – 6:00pm | Hollywood Ballroom, Doheny through Laurel

 

Breakfast Buffet

7:00am – 10:00am | Solano Room, Mezzanine

 

Wedding Wire Sponsored Seminar

9:00am – 10:00am | Hollywood Ballroom, Mezzanine

 

Break Out Sessions with Wedding Wire

10:00am – 6:00pm | Laurel Room, Mezzanine

 

Lunch

11:00am – 1:00pm | Solano Room

 

Farewell Dinner & Dance Party

7:00pm – 1:00am | The Grill

 

Monday, June 30th, 2014

Check Out

All Day | Lobby Registration Desk

 

Enzoani Farewell Table 

9:00am – 1:00pm | Mezzanine Registration

16 Jun 2014

New Way to Win!

RAFFLE PRIZES

Enzoani is excited to present a new way to win this year! There will be two large prizes that can help your store reach full potential. This year, you will need to collect 4 different stamps to be entered into the raffle. 
 

Stamp 1: Welcome Lounge Attendance

Stamp 2:  The Knot Seminar Attendance

Stamp 3Wedding Wire Seminar Attendance

Stamp 4: Order Submission 

We cannot wait for you to see what we have in store this year! While at the event, please use the hashtag #2014EnzoaniFE and tag us in any of your posts. We want to hear and see what you like best! 

Facebook |  @Enzoani

Twitter | @_Enzoani

| @Enzoani_USA

| @_EnzoaniUK

@_EnzoaniEU

@_EnzoaniAFR

| @_EnzoaniAusNZ

Pinterest | @Enzoani  

Instagram | @Enzoani 


Follow us today, and we may share or like your posts!
 

13 Jun 2014

We welcome special guest speakers from The Knot & Wedding Wire. Plus global marketing team present the 2015 campaign.

We would like to invite you to attend specially selected seminars taking place during the trade show days of the Fashion Event. We have guest speakers from The knot and Wedding Wire as well as the Enzoani global marketing team presenting the 2015 campaign. 

 

SEMINAR ONE

The Knot logo

Date: Sat 6/28

Time: 9am - 10am 

Location: Hollywood Ballroom

Speakers: The Knot 

Title: The Knot Presents Fashion & Spending Trends for Today’s Bride

Description: The Knot 2013 Bridal Fashion Study is packed with industry-leading intelligence on today’s brides’ spending habits and wedding fashion preferences.  We’ll unveil who today’s bride is, her search for the perfect dress, and the hot new wedding dress trends for Fall 2014 and Spring 2015, which will help inform buying decisions for carrying the designs brides love.

To RSVP click here 

 

 

SEMINAR TWO 

enzoani

Date: Sat 6/28

Time: 1pm -  2pm

Location: Hollywood Ballroom

Speakers: Enzoani Seminar

Title: 2015 Marketing Presentation

Description: See what the Enzoani team has in store for the 2015 season- ad campaign, marketing programs and more!

To RSVP click here

 

 

SEMINAR THREE

wedding wire logo

Date: Sun 6/29

Time: 9am -10am 

Location: Hollywood Ballroom

Speakers: Wedding Wire 

Title: Wedding Wire Presents Stand Out with Style: 5 Steps to Build Your Brand Online

Description: An online presence is a non-negotiable for any business these days. From website must-haves to the best social media platforms for your brand (hint: it’s not Twitter), this presentation covers the essentials you need to get noticed on the web—and in your community. Share your expertise, get picked up by editors, and make your site a destination beyond your store hours with these helpful tips!

To RSVP click here 

 

Look forward to seeing you there!

10 Jun 2014

Shannon Davidson tells her story of starting her career as a model and becoming a top runway show specialist

Shannon Davidson Runway Specialist

Biography
Shannon Davidson Productions is a full-service event management and production firm that has been in operation since 1990. Projects include fashion shows, video & multi-media and special events that are executed both nationally and abroad.

Shannon Davidson has over 20 years experience in the fashion industry. In conjunction with a successful career as a model, Shannon attained a degree in video and film production. This led to a coupling of both industries with the formation of Shannon Davidson Productions.

Shannon Davidson Productions operates in a turn-key fashion, offering service from event conception to all aspects of production design and execution, including staging, lighting, sound, model casting, hair & make up and all show staffing. In addition, Shannon Davidson partners with charity organizations and corporate event planners to act as Director for live award, multi-media and entertainment shows.
 

Child help runway image

How did you get started and why are you passionate about what you do?

It was a bit of an accident! I modelled for about 10 years in total and did so prior to and throughout college. I studied video and film production to acquire my B.A. and I also worked in theatre as an actor through school. 

After graduation, I dabbled in production work while still modelling. One day the V.P. of St. John knits, who I modelled for, for many years, asked me if I knew a good show producer that could work and travel for them. I found myself saying “I can do that for you!”  

I rather shocked myself as I hadn’t been looking for a transition out of modelling quite yet. But it must have been meant to be as St. John gave me a large show to produce, it went really well, and they used my services as a producer for many years after that. I travelled all over the country with St. John producing large shows and events for them.

They basically gave me my start in my career. I have had my company now for over 20 years. 

I love what I do. It incorporates creative production elements such as lighting, sound and scenic design. I also like working with the models as I have empathy and understanding of their part in a show.


Do you have any hobbies?

I ride horses and compete in the hunter/jumper circuit
 

Where do you gather your inspiration for runways?

From everything! I reference designer shows in Europe, nature inspires me, music inspires me, editorials from magazines also give me inspiration.

 

Jenni Kayne Runway Image

 

What is your favourite part about putting together a show?

I love coming up with the initial concept with a client (the look and feel of the show) and then seeing it come to fruition weeks later. Physical restrictions can be challenging, such as the venue and the time constraints of loading in a show. I really like working within these parameters and coming up with a solution, which works!

 

Why do you enjoy working on Enzoani’s fashion event?

I like the people at Enzoani. It is truly a team effort and everyone works so well together. Its a huge event - lots of gowns, models and typically a large group of attendees. That creates challenges and we always seem to come up with the right answers for an exciting show!

 

What do you think our guests can look forward to this year?
Without being too detailed so we can still have it be a bit of a surprise!!
I think our new location will be really fun for everyone, especially the international guests! Every year we try to do something different. This year will feel very chic and glamorous! Sorry….that’s all I can say right now!!!

Rubin Singer Runway Image

10 Jun 2014

A look back at how the branding has developed year by year

This year’s highly anticipated Fashion Event will be Enzoani’s 8th Annual Fashion Event. Over the past 7 years the branding and marketing at the Fashion Event has been developing significantly year by year. Here is a look back through each year.

 

2008  - Silver Ticket

The invitations for the 2008 Enzoani Fashion Event were printed on 2 separate layers of metallic paper sealed together, and featured one of 2009’s bestselling gowns, Demi. Guests of the Show received official Enzoani gift bags filled with miscellaneous treats and trinkets. It featured 2008 Enzoani gown Dawn with Jacket.

 Enzoani Fashion event 2008 branding

 

2009 - A Flutter of Ideas

In 2009 the event and branding developed to the next level. The theme for the event was based on the delicate lace like structure of a butterfly wing, and the sparkle of Hollywood. Several distinct butterflies were designed and displayed on the runway, in a rainbow of colours, with wingspan varying from 6 inches to 3 feet. Celebrity Bai Ling was so enamored with the oversized butterflies that Enzoani ended up giving her one to take home as a souvenir.

 Enzoani Fashion event 2009 branding

 

2010 - Follow the Rabbit down the Rabbit Hole

Following the success from 2009 this year’s theme had to stand out.  Enzoani took inspiration from the years most buzzed about film, Tim Burton’s Alice in Wonderland, to create Enzoani’s wonderland for the 2010 Fashion Event. Several design concepts were thrown around, playing on Alice’s wonderland, which included a giant mushroom silhouettes and sprouting tufts of grass. In the end, Enzoani opted for a sleek runway donned in a simple floral logo that allowed the gowns to drape the runway in elegance.

 Enzoani Fashion event 2010 branding

 

2011 – Enzoani, Enzoani, Enzoani 

This was the year for big changes! Once inspired by the pop art movement, Enzoani decided to venture into new branding mediums and ideas for the 2011 Fashion Event. From ATM’S to hand sanitizers, the Enzoani marketing team took the time to make sure every guest knew exactly who was running the show. Enzoani even had its name in lights emblazoned on the front of the Marriot Hotel where guests were staying. 

The California Sun played an integral part of the branding – the sun rose and set in the signage as the event progressed, eventually turning in to the moon as the after party. 

 Enzoani Fashion event 2011 branding

 

2012 – Classic Hollywood

For the 2012 Fashion Event, Enzoani wanted to capture the drama and romance of classic Hollywood. The Branding for the event incorporated an art deco flair, but also portrayed the delicate details and drama of Enzoani’s exquisitely layered lace designs. The deeps red carpet was a prominent design element and helped tie all of the 2012 Enzoani Fashion Event branding together.

Enzoani Juggled around with the colour scheme of the final branding design concept. It ranged from dark noir to gold, but was finally scrapped for a Black & White theme. It was a great excuse to throw a Black & White Ball. 

Once retailers were confirmed as guests, they received the Enzoani Fashion event welcome box, with lots of helpful information, and their very own black Enzoani wrist bands to gain access to all the special fashion event functions. Upon arrival guests received custom Enzoani gift bags, adorned with original hand drawn sketches of gown by Enzoani’s very own designer Kang Chun Lin.  

 Enzoani Fashion event 2012 branding

 

2013  - Take Flight

The theme for the 2013 fashion event was ‘Take Flight’ incorporating aviation to integrate the Global brand, for customers from all around the world.

The location for the 2013 event was The Lyon Air Museum. The museum is an enclosed hangar, spanning over 30,000 square feet and features operational, authentic, vintage aircraft, vehicles and related memorabilia from the WWII–era. The locale served as the perfect backdrop for our “Take Flight” theme. The runway kicked off with models arriving to the hangar in a vintage DC-3 airliner, models then strutted down the runway past the massive wings of Vintage B-17 and DC-3.

Confirmed attendees received their vintage envelope confirmation pack which was in keeping with the theme of ‘Take Flight’. Enclosed was a map of the Hotel and Itinerary on distressed paper, a gold take flight pin and Enzoani passports to be stamped at each event. The events included The Pilots Lounge, Breakfast with Marketing, Runway and Tradeshow. If stores had all four stamps they would receive an extra raffle ticket for the leaving party.

 Enzoani Fashion event 2013 branding

 Enzoani Fashion event 2013 branding 2

27 May 2014

If you have free time, check out some of these places!

Have some down time scheduled to explore Hollywood, CA? Look below for our best suggestions on what to do!
 

ACTIVITIES

Enzoani Fashion Event 2014 Hollywood, CA

Lucky Strikes Bowling Alley

Location: Level 1, on Highland Avenue
Hours: M – W (3pm – 12am), Th – Fri (12pm – 2am), Sat – Sun (11am – 2am)
Lucky Strike Lanes is a premium, upscale bowling alley / lounge, featuring:

Happy Hour – $3 domestic draft beers, $5 well drinks, $4 lucky shots and $6 martini specials. M-F, 4-7pm
Twelve state of the art lanes with automatic scoring and the latest ball return technology
Live VJ/DJ on selected nights
A sophisticated multi-screen video exhibition system programmed with movie clips, music videos, TV content and more. Content is customizable for private events
Bill Starbuck serves as Lucky Strike’s Corporate executive chef and his expertise has revolutionized bowling cuisine by providing classic American favorites with the Lucky Strike twist.

Enzoani Fashion Event 2014 Hollywood, CA

The El Capitan Theatre  

Come see movies like they were meant to be seen!

Step into Hollywood's glittering past and be treated to an unparalleled movie-going experience powered by the most advanced cinema innovations at The Walt Disney Studio's premiere cinema, The legendary El Capitan Theatre. This grand theatre made its debut on May 3, 1926, as "Hollywood's First Home of Spoken Drama." and has been fully restored to its original elegance, boasting a Spanish Colonial exterior and a colorful and lavish East Indian interior designed by San Francisco architect G. Albert Lansburgh. Here at the El Capitan Theatre you can experience the most advanced cinematic technology, such as the completely immersive Dolby ATMOS sound system featuring over 100 speakers, the super-bright Christie Solariaseries digital projectors delivering crisp, clean images with perfect color, and ultra-realistic digital 3D powered by RealD. The El Capitan Theatre experience often includes exclusive preshow entertainment, prop & costume exhibits, and many other fun surprises!

Playing May 30- July 17: Maleficent

MALEFICENT explores the untold story of Disney's most iconic villain from the classic SLEEPING BEAUTY and the elements of her betrayal that ultimately turn her pure heart to stone. Driven by revenge and a fierce desire to protect the moors over which she presides, Maleficent cruelly places an irrevocable curse upon the human king's newborn infant Aurora. As the child grows, Aurora is caught in the middle of the seething conflict between the forest kingdom she has grown to love and the human kingdom that holds her legacy. Maleficent realizes that Aurora may hold the key to peace in the land and is forced to take drastic actions that will change both worlds forever. 

The film stars Angelina Jolie as Maleficent, Sharlto Copley, Elle Fanning, Sam Riley, Imelda Staunton, Juno Temple and Lesley Manville. MALEFICENT is produced by Joe Roth and directed by Robert Stromberg, with Angelina Jolie, Don Hahn, Palak Patel, Matt Smith and Sarah Bradshaw serving as executive producers. Linda Woolverton wrote the screenplay. MALEFICENT opens in U.S. theaters on May 30, 2014. 

Additional: Before the Movie, see internationally acclaimed magician Greg Wilson in an all-new magic show. Afterwards, see props from the movie including Aurora's bedroom and Maleficent's gown and horns. 


Adults: $16 Child (3-11):$13, Senior (60+): $13,VIP: $26, Group (20+): $12  

Buy Tickets Online

Enzoani Fashion Event 2014 Hollywood, CA

Universal Studios, Hollywood 

A movie studio and theme park in the unincorporated Universal City community of Los Angeles County, California, United States. It is one of the oldest and most famous Hollywood movie studios still in use. Its official marketing headline is "The Entertainment Capital of LA", though during the summer it is often advertised as "The Coolest Place in LA". It was initially created to offer tours of the real Universal Studios soundstages and sets. It is the first of many full-fledged Universal Studios Theme Parks located across the world. Woody Woodpecker is the mascot for Universal Studios Hollywood. The entrance to the theme park may be accessed by the Metro Red line subway line at Universal City Station and other Metro bus routes.

EXTRA:  

EXTRA, hosted by Mario Lopez and Maria Menounos, kicked off its 20th season from its new home at Universal Studios Hollywood, The Entertainment Capital of L.A., bringing the latest breaking news from the worlds of entertainment, pop culture, politics and lifestyle to millions of viewers daily. EXTRA films in front of a live audience. Mario and Maria will broadcast from a variety of locations throughout Universal Studios Hollywood and Universal CityWalk.

Check the website closer to the date to see who will make a guest appearance!

Enzoani Fashion Event 2014 Hollywood, CA

Griffith Observatory

A facility in Los Angeles, California sitting on the south-facing slope of Mount Hollywood in Los Angeles' Griffith Park. It commands a view of the Los Angeles Basin, including Downtown Los Angeles to the southeast, Hollywood to the south, and the Pacific Ocean to the southwest. The observatory is a popular tourist attraction with an extensive array of space and science-related displays. Since the observatory opened in 1935, admission has been free, in accordance with Griffith's will.

Enzoani Fashion Event 2014 Hollywood, CA

The J. Paul Getty Museum

The J. Paul Getty Museum seeks to inspire curiosity about, and enjoyment and understanding of, the visual arts by collecting, conserving, exhibiting and interpreting works of art of outstanding quality and historical importance. To fulfill this mission, the Museum continues to build its collections through purchase and gifts, and develops programs of exhibitions, publications, scholarly research, public education, and the performing arts that engage our diverse local and international audiences. All of these activities are enhanced by the uniquely evocative architectural and garden settings provided by the Museum's two renowned venues: the Getty Villa and the Getty Center.

The J. Paul Getty Museum at the Getty Center in Los Angeles houses European paintings, drawings, sculpture, illuminated manuscripts, decorative arts, and European and American photographs.

Enzoani Fashion Event 2014 Hollywood, CA

Runyon Canyon Park 

Runyon Canyon Park is a 160 acre park situated in the middle of Los Angeles. It offers some of the very best views of the city, as well as of many iconic landmarks, such as the Hollywood sign and Grauman's Chinese Theatre. It is also possible to see the beaches of Santa Monica from atop the park. Runyon Canyon offers hiking trails, which are both pet and kid-friendly. There are also professional yoga instructors offering daily classes in the park that only require a small donation in order to join in.

Enzoani Fashion Event 2014 Hollywood, CA

Hollywood Pantages Theatre

 The Pantages Theatre is owned and operated by The Nederlander Organization. Founded by David T. Nederlander, the Nederlander Organization began in 1912 with the purchase of a 99-year lease on the old Detroit Opera House. Now into their third generation of theatre development, ownership, management and production, the Nederlander Organization is clearly one of the largest, most experienced operators of live theatre in the world. Under the guidance of its Chairman, James M. Nederlander, the company owns and/or operates more than 20 stage venues worldwide.

Show Playing June 27th - 29th: Ghost: the Musical

Relive the iconic and magical moments from the Oscar-winning movie GHOST in a brand-new Broadway musical.GHOST THE MUSICAL breathes glorious new life into a timeless love story. The musical features an original pop score from multiple Grammy Award-winners Dave Stewart, one half of the 80s pop duo the Eurythmics, and Glen Ballard, co-writer with Alanis Morissette on the multi-platinum album Jagged Little Pill, among many other notable credits and collaborations. The musical’s tale of everlasting love is thrilling entertainment for audiences of all ages.

Adapted from the hit film by its Academy Award-winning screenwriter Bruce Joel Rubin, GHOST THE MUSICAL follows Sam and Molly, a young couple whose connection takes a shocking turn after Sam's untimely death. Trapped between two worlds, Sam refuses to leave Molly when he learns she is in grave danger. Desperate to communicate with her, he turns to a storefront psychic who helps him protect Molly and avenge his death.

Enzoani Fashion Event 2014 Hollywood, CA

Laugh Factory

Opening its doors in 1979, the World Famous Laugh Factory has been recognized as "the #1 comedy club in the country" by such high-profile media as USA Today. With southern California locations in Hollywood (its original Sunset Boulevard locale) and Long Beach (opened in 2008), comedy's top stars, as well as today's brightest emerging talent, shine on its legendary stage.

See special guest comedian closer to date of arrival on website.



STAR STRUCK HOLLYWOOD CULTURE

Enzoani Fashion Event 2014 Hollywood, CA

The Hollywood Sign

It’s fitting that the Hollywood Sign, the worldwide symbol of the entertainment industry, was conceived as an outdoor ad campaign for a suburban housing development called “Hollywoodland.”

After all, despite the high profile of the film biz, real estate has always been Hollywood’s primary economic driver.  Although the Sign’s appearance and purpose have evolved over the years, its basic aspirational message remains the same: This is a place where magic is possible, where dreams can come true. Back then, the dream was a beautiful home and lifestyle. Today, the Sign’s promise is more subtle – and can only be described as the parade of images, desires and ideas conjured by the word “Hollywood.”

You can view the sign from the hotel or the Hollywood and Highland Shopping Centre. If you feel up for it, there is a hike that gets you pretty close. However, there is no direct access to the sign.

Enzoani Fashion Event 2014 Hollywood, CA

The Hollywood Walk of Fame

The Hollywood Walk of Fame is a public sidewalk that stretches on both Hollywood Boulevard and Vine Street. The Hollywood Walk of Fame is an internationally-recognized Hollywood icon. With about 24 induction ceremonies annually broadcast around the world, the constant reinforcement provided to the public has made the Walk of Fame a top visitor attraction. The Hollywood Walk of Fame is undoubtedly one of the most successful marketing ideas ever produced. 

Use the website to view the history, to search for a particular star, or to find answers for your general questions!

Enzoani Fashion Event 2014 Hollywood, CA

TCL Chinese Theatre (Formerly Grauman's)

Formerly Grauman’s Chinese Theatre, one of the most popular spots in Hollywood, TCL Chinese Theatre is best known for the hand and footprints in its forecourt. No matter how much tourists or locals claim that they’re not star-struck, within a few minutes of arriving at this historic landmark they’re placing hands and feet in the cement prints or taking photos.

The Chinese Theatre is one of the most beautifully preserved of the movie palaces from Hollywood’s golden era. The theatre opened on May 18, 1927, with the premiere of Cecil B. DeMille’s “The King of Kings” and was the most spectacular theatre opening in motion picture history. Thousands of people lined Hollywood Boulevard and a riot broke out as fans tried to catch a glimpse of the glamorous movie stars and other celebrities arriving for the opening. Since this first ceremony in 1927, when Mary Pickford and Douglas Fairbanks placed hands and feet in wet cement, over 200 celebrity prints have accumulated in the Chinese Theatre forecourt. Theatre creator Sid Grauman (the “Sid” to whom you see many inscriptions written) stayed on as the Managing Director of The Chinese Theatre until he died in 1950. Tours of the theatre are offered seven days a week and it’s just as easy and fun to buy a ticket and see the film currently playing. Today, The Chinese Theatre is sill the preferred theatre in Hollywood for studio premieres and fans still flock to these events to see the celebrities arrive and walk up the red carpet.

Movie Playing: check the website closer to the date


DINING, SHOPPING, & NIGHTLIFE

Enzoani Fashion Event 2014 Hollywood, CA

Chateau Marmont

Chateau Marmont is a hotel located at 8221 Sunset Boulevard in Los Angeles, California. The hotel was built in 1927 and was modeled loosely after the Château d'Amboise, a royal retreat in France's Loire Valley. 
This is a celebrity hotspot. 

Enzoani Fashion Event 2014 Hollywood, CA

Hollywood and Highland Center

You will be located directly next door to one of the best shopping centers in Los Angeles. Hollywood and Highland is a vibrant shopping, dining, and entertainment district on the world's most famous boulevard featuring over 60 shops, restaurants, and popular night spots.

Hard Rock Cafe • California Pizza Kitchen • Level 3 • Lucky Strike Lanes • BCBG MAXAZRIA • Louis Vuitton • Victoria's Secret • Crumb's Bake Shop • Kitson • Aldo • Cabo Wabo • GUESS 

Steps away on the Blvd.:
American Apparel, Coffee Bean & Tea Leaf, CVS, El Capitan Theatre, Fresh & Easy, Geisha House, H&M, LA Fitness, Loteria, Napoleon Perdis, Pantages Theatre and Zara 

Enzoani Fashion Event 2014 Hollywood, CA

Hollywood Palladium 

The Hollywood Palladium is a theater located at 6215 Sunset Boulevard in Hollywood, California. It was built in a Streamline Moderne,[1] Art Deco style and includes an 11,200 square foot (1040 m²) dance floor including a mezzanine and a floor level with room for up to 4,000 people.

Enzoani Fashion Event 2014 Hollywood, CA

OHM Nightclub

OHM Nightclub is the hottest new club to open in Hollywood.  Featuring state of the art lighting and sound systems, with amazing 150,000 watts speakers. Located on the 4th level of the Hollywood & Highland Center, including a fabulous outdoor patio directly above the world famous Hollywood Boulevard. Over 19,000 square feet holds up to 1,100 people for a spectacular night of dancing or for your own private event. 

Enzoani Fashion Event 2014 Hollywood, CA

Supperclub 

Don’t come to supperclub Los Angeles if you’re in search of a traditional dining and nightclub atmosphere, have lazy taste buds or are scared of new experiences. However, if you’re looking for an unusual experience in an unexpected place and are not afraid to discover the creative corners of your personality, then knock onsupperclub Los Angeles‘ door.

In the words of Founding Partner Bert van der Leden:

“Freedom is the keyword at supperclub. It’s a mix of food, music, performances, art, our staff and… you. An evening at supperclub has been successful when every one of your senses has been tickled.
So to speak, supperclub is a free state of sensual experiences. It’s hard to explain exactly what that is: you have to experience it yourself.
The global supperclub brand is all about creative freedom. It’s a particular atmosphere -every night a different fantasy- and a special place where people can let themselves go.

Have fun, eat, listen, dance and enjoy your evening. Nothing is obligatory. Everything is possible. Be yourself, live a little, and anything can happen to you, at supperclub Los Angeles!


TOURS

Enzoani Fashion Event 2014 Hollywood, CA

Starline Tours

The oldest and largest sightseeing tour company in Los Angeles, California, offering Hollywood Tours, Los Angeles Tours and celebrity tours of homes. Having pioneered the famous Movie Stars Homes Tour in 1935 - over 75 years ago!

Starline offers a full range of sightseeing tours, with Hollywood Tours and Los Angeles Tours including the Grand City Tour of L.A. and the Hop-on, Hop-off Double Decker City Tour from Downtown L.A. City to the beaches of Santa Monica and tours to major attractions including Universal Studios, Disneyland, J.Paul Getty Center, Knott's Berry Farm, Sea World, and many others!

Enzoani Fashion Event 2014 Hollywood, CA

TMZ Hollywood Tour

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19 May 2014

Learn more about the luxurious venue where the 2015 collections will debut!

The 8th Annual Enzoani Fashion Event will this year take place at the Loews Hotel in amazing Hollywood! Loews Hotels is a luxury hospitality company that owns and/or operates 20 hotels in the U.S. and Canada. The location in Hollywood is one of the newest hotels.

enzoani hollywood sign

The Hollywood sign, The Hills, The Academy Awards, The Hollywood Walk of Fame, The city’s major movie studios. This is the stuff a classic visit to Hollywood is made of—and a stay at Loews Hollywood Hotel puts you right in the middle of all the action.

Hollywood is primarily known as a film city and historic center of the American film industry by the presence of all his studios, movie stars and related businesses. The first studio was founded in 1911 by David Horsley of the Nestor Company.In the same year 15 other independent studios settled there.


Film production companies went to Hollywood, because the weather there was a lot better and there were longer days. In the first years of the film strong artificial lighting was not possible, the only source of light that provided a sufficient exposure on the canvas was sunlight. Hollywood films were distributed throughout the world and in many countries the market became dominated by the American film.

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The Loews hotel is located on Highland Ave, just 5 minutes walking from the Walk of Fame! The stars on the world-famous Hollywood Walk of Fame are located on both sides of Hollywood Boulevard and Vine Street.

enzoani fashion event walk of fame

The Hollywood Walk of Fame is an internationally-recognized Hollywood icon. With about 24 induction ceremonies annually broadcast around the world, the constant reinforcement provided to the public has made the Walk of Fame a top visitor attraction. The Walk of Fame was created in 1958. During the initial phase, many of honorees received multiple stars for contributions in the five separate categories which are honored: Motion picture camera, Television set, Phonograph record, Radio microphone and Twin comedy/tragedy masks.enzoani dolby theater

The Dolby Theatre, which opened in 2001 on Hollywood Boulevard at Highland Avenue (as the Kodak Theatre), where the historic Hollywood Hotel once stood, is the home of the Oscars.Having hosted the awards annually since 2002, the theater is best known for this capacity. During the rest of the year, it hosts numerous live concerts, awards shows, symphony performances, and other events.The theatre has also hosted the Miss USA pageant twice, in 2004 and 2007.While the Dolby Theatre has most often hosted public cultural events, such as concerts and other performances, it has also occasionally served private purposes, such as weddings. For more information, please visit their page: http://www.loewshotels.com/Hollywood-Hotel

With an enviable address, a modern look and decades’ worth of history, Loews Hollywood Hotel is the perfect place for enjoying all L.A. has to offer!

 

enzoani hollywoodland sign

18 May 2014

Stores that previously attended the fashion event share their stories and what they're looking forward to most for 2014

The 2013 Enzoani Fashion event took place between June 2nd-5th. We knew that to follow the St Regis event in 2012 we required a truly unique location. After a long search we found a location to wow our guests. The Lyon Air Museum in Orange County CA would be the host of our 7th Fashion Event.  This then gave us the inspiration for our theme ‘Take Flight’. With our guests only knowing the theme, they were unaware of the location of the event, which had them guessing until they arrived at the location.

The Runway show started with a Dramatic entrance from a classic D-C4 plane taxiing up to the hanger doors from where models dresses in Love by Enzoani gowns disembarked. 

We recently asked our guests from previous years what they think of the Enzoani fashion event.

What was your most memorable part of last year’s fashion event?

The runway show was amazing, the theme, the venue, the music, but most of all the gowns. Seeing them move on the girls is very important. It also means we have so much more to sell to our brides, being able to show our bride, her gown on the runway, her seeing Opus at the runway show, now on screen in our salon in Scotland, hearing us interviewed being a respected part of the event. All of these things are our tools to sell an inspirational brand of beautiful designs and the whole recorded event authenticates both Enzoani and Opus. We have at least twelve months with these gowns, working with them every day, our staff need this kind of support to be committed to a designer / brand. Time with KC was amazing. Having him there is very important. For us to be able to tell our bride yes the designer of your gown said this or told me this about the lace/fabric/beading, or was inspired by this when designing the collection. The customer suddenly has a link to its origin, for some people this is the icing on the cake.

Sharon McPherson (Opus Couture - UK) 

 

Most memorable part was meeting KC in the presidential suite and being able to have someone to one time with him discussing the collections - actually there were two moments, as when the 'plane arrived outside the hanger and the girls dressed in those love dresses disembarked and arrived to open the show - I have to admit to crying - it was a once in a lifetime moment.

Laura Daly (Bellissima Weddings - UK)

 

Walking into the 2013 Fashion Event was like taking a fabulous step back into time in the most memorable manner.  We don't know if it was the melodious beats of the big band, the flowing champagne, or the juxtapose of the industry-leading 2014 Enzoani gown styles against the vintage setting of the historical airplanes within the museum, but we lost ourselves in the moment of the memorable evening!

Tonia & Nicole (Uptown Bridal - USA)

 

Last year's fashion event had many memorable aspects but I must say the venue for the fashion show was AMAZING! The fashion show itself along with the venue was completely unforgettable. The theme as a whole was so well executed. We loved it!

Amy Kretschmer (Blush Bridal Couture - USA)

 

I am not sure that I can pinpoint one thing from the fashion event… We loved mingling with the other Bridal retailers and the fashion event itself was a real treat for us, it was very well organised.

Jennifer Jordaan (Dresses Divine - SA)

 

What did you think of lasts years’ venue?

This was the second Enzoani event I have attended, and both venues where amazing, but the Take Flight venue was outstanding. The vintage theme was exactly right for the current market and has been much admired on line and in the salon.

Sharon McPherson (Opus Couture - UK)

 

Last year’s venue was for us Brits an awe inspiring moment - to see those planes up close and listen to proper American swing played by a proper American band would have been enough for me - let alone seeing the dresses there and being made to feel part of something very special. The down side were the lack of toilet facilities and the long queues for things, we never managed to get into the photo booth or have an in & out burger!

Laura Daly (Bellissima Weddings - UK)

 

After the luxurious and Gatsby-like affair at the St. Regis in 2012, Enzoani shocked guests by hosting the 2013 event within the walls of a vintage airplane museum filled with enormous and equally gorgeous aircrafts from America's wartime era. Every detail was simply perfect... It's what Enzoani does best!

Tonia & Nicole (Uptown Bridal - USA)

 

Well obviously the venue was, like I said, the most memorable part of the entire event. It was such a breath of fresh air and so unique and creative. They definitely took it up a notch!

Amy Kretschmer (Blush Bridal Couture - USA)

 

What are you most looking forward to this year?

Being there........... & not knowing exactly what to expect. For us to be in such an iconic venue for a purpose that is not just "sightseeing" is great fun, exciting, something different, new and memorable. Having been in and around the fashion industry for 30yrs, this keeps me and our staff, fresh and enthusiastic.

Sharon McPherson (Opus Couture - UK)

 

I am looking forward to seeing another strong collection and seeing KC's vision for the next year.

Laura Daly (Bellissima Weddings - UK)

 

We are anxiously awaiting THE wedding industry shopping event unparalleled by any other.  Exceptional events, first-rate service, and an element of the unexpected that we've come to expect from the Enzoani team!

Tonia & Nicole (Uptown Bridal - USA)

 

We love that every year there always seems to be some element of surprise. Something different to look forward to. We're also very excited to see what’s in store for next year’s collection. LOVE seeing what new trends will emerge!  We're already packing our bags! See you in Hollywood!!

Amy Kretschner (Blush Bridal Couture - USA)

 

Here are some images that were taken by Roma Herbin from Ever After Photgraphy and Opus Couture over the 4 days.