Behind the Scenes: Enzoani Ad Photo Shoot

INSPIRATION

2015 Enzoani is our original collection and embodies the heart and soul of all we do. With Blue by Enzoani and Beautiful added on as sister collections, Enzoani developed into the couture line that attracts the modern, sophisticated women with the need for an elegant look. The average Enzoani bride is not average at all - she is that one-of-a-kind, leader of the pack type. She takes control of her life and lives freely while keeping an air of class and femininity. See below how we styled a shoot to capture the attention of Enzoani brides!

As you can see from the pictures, the Enzoani concept team envisioned a strong female lead with a confident air, but she still remains in a feminine pose as if to say "she can do it all." For the backdrop, we want to keep it couture and with our branding so we ultimately chose white to have the beautiful dresses stand out. See their vision come to life below!

PRODUCTION

This particular model was chosen as the face for Enzoani because of her couture experience and for her fierce look. The images above reflect that it takes a team to get this work done!

These poses show confidence and softness in the same look - a difficult feat for any model!

While her poses are spectacular, she remembers that it is all about the gown, for their fit and quality. 

Above and below, you can see more behind the scene shots and what the camera crew is looking for. Notice how the makeup artist has to wear booties!

FINAL IMAGE

Voila - the final ad shot featuring Jasmine is produced below. Enzoani 2015 coming to stores near you soon!