Enzoani UK attend the British Bridal Exhibition Harrogate

On the 7th - 9th September, Enzoani UK showcased all the 2015 collections at the British Bridal Exhibition in Harrogate. We were very excited to launch the new designs for 2015 to a UK audience and looking forward to the Bridal Buyer Awards where we were nominated for Best Bridal Manufacturer.  The show went by so quickly with rarely a quiet moment on our stand. Customers loved seeing the dresses glide down the runway before browsing the rails for the must-haves for next season. The icing on the cake was Monday evening when Jeanette and Mark Stevens (UK Managing Director and UK Sales Director respectively), along with Sales Executives Debbie Johnston and Kelly Turner, attended the gala dinner hosted by Bridal Buyer and were thrilled and honoured to receive the award for "Best Bridal Manufacturer 2014".

Here is what Mark Stevens (UK Sales Director) had to say about the show:

The buzz and excitement was really evident from the minute the doors opened at the 2014 BBEH. Customers came to the stand in large numbers to see what Enzoani had to offer in the way of 2015 collections.

The Enzoani collection was an instant hit with this seasons styling being influenced by the glitz and glamour of Hollywood where the collections were first launched globally back in June. Intricate and bold beading adorned the collection making a real change from the complete lace dress we’ve all seen for so long. Enzoani is continually trying to break the mould whilst keeping the gowns commercial, and this was certainly the case with the 2015 collection.

Blue by Enzoani didn’t disappoint either with more commercial styles and the fabulous construction our retailers have come to expect from this reliable collection.

Low backs were very evident in the Blue by Enzoani collection, staying on trend for the season's look for the fashion-forward bride.

Beautiful, Enzoani’s gown for the price-conscious retailer, has seen dramatic changes with more daring styling and the addition of some unusual fabrics, including stretch lace.

Keeping with Enzoani tradition of giving the very best quality at the best possible price, Beautiful saw the addition of an internal corset and more structured boning, this was a direct result of Enzoani's head designer, Kang-Chun Lin, working closely with retailers and listening to their requests.

Perhaps the biggest surprise of the show was the reaction to our new collection distributed by Enzoani; Badgley Mischka “Collection”.

Last season saw Enzoani distribute the Badgley Mischka couture collection “Bride.”'', This season we introduced the “Collection” --a more affordable range of bridalwear gowns that stil epitomize the signature Badgley Mischka look, using gorgeouse beading and luxurious fabrics from around the world.

The Badgley Mischka Collection featured on the designer runway show with great success, with many potential new stores visiting the stand requesting to see the collection.

Winning Best Bridal Manufacturer!

Here's what Jeaneatte Stevens (UK Managing Director) had to say about the award;

With the Bridal Buyer Awards becoming a key highlight for the bridal industry, the glittering black-tie dinner and awards ceremony is attended by more than 600 guests representing all sectors of the bridal industry.  Of all the awards, the one that we all aspire to and covet the most is Best Bridal Manufacturer of the Year award, so Enzoani UK were absolutely thrilled in June to be shortlisted in the ‘top six’.  However, we were totally blown away when Enzoani scooped the prestigious award for Best Bridal Manufacturer 2014 against some very stiff competition!  Massive thank you to all our wonderful retailers for their continued support – this award really means the world to us. 

Mark Stevens continued to say;

Enzoani saw many existing and new retailers on the stand during BBEH, which we found encouraging and exciting for the whole industry. Retailers' purchasing was even stronger than expected, with many retailers expressing their views that we had something refreshing on display throughout the entire collection.

Of course being crowned Best Bridal Manufacturer 2014 also had its effect, with many new retailers visiting the stand on Tuesday.

On the whole BBEH was a massive success for Enzoani, with fantastic collections, increased sales and the prestige of being presented the Bridal Buyer Award for Best Bridal Manufacturer 2014. We're excited for what's in store for the season ahead, and look forward to 2015 being an incredible year for all of the industry.