Enzoani UK presents the 2017 Enzoani collections

On July 4th, the Enzoani UK team hosted an exclusive event for retailers across the UK and Ireland.  Retailers were presented with the UK Premier of the 2017 Enzoani, Blue by Enzoani and Beautiful collections.

See the highlights from the day here: 

Dresses featured: (Top) Jovita, Blue by Enzoani Collection. (Bottom) Lucie, Enzoani Collection

Retailers and Press had the opportunity to meet Enzoani Creative Director Kang-Chun Lin (KC). Having KC there to answer any questions, get feedback from stores and just talk about his inspiration behind the collection is huge benefit for us and our stores. Knowing the inspiration behind a dress or what techniques are used when making the dresses can make you look at a design completely differently. KC’s eye for detail and design knowledge makes each dress unique; having him at the show was an amazing opportunity for all in attendance.   

Dresses featured: (Top) BT17-29, Beautiful Collection. (Bottom Left) Lindy, Enzoani Collection. (Bottom Right) Junko, Blue by Enzoani Collection.

The event took place in the beautiful banqueting suite in Birmingham city centre. During the day, stores and press had the chance to view the whole collection on the runway before getting the chance to get up-close with the product viewing in the afternoon. The 2017 launch was an incredible success, with the team receiving much praise from stores and press in attendance. As well as seeing the new collections, the intimate event allows stores to meet and interact with staff in all departments. “The launch in Birmingham was a great opportunity for me to meet the stockists that I speak to in the office, putting a face to a name and getting to know them a little better. As well as seeing, for the first time, the new 2017 collections in their full glory on the catwalk.”  -- Amanda Frances, UK Account Manager

Dress featured: (Top Left) Josetta, Blue by Enzoani Collection.

UK Sales Director, Mark Stevens:

“Monday was the day many Enzoani retailers were waiting for: the presentation of the three Enzoani collections, of course with Enzoani’s Creative Director KC (Kang Chun Lin) in attendance and as usual making sure every element of his gowns looked absolutely perfect for the big launch. KC took to the stage with so many of his wonderful gowns, showing the many different options he has built into his stunning designs. With KC listening to retailers around the globe, he was delighted to explain the new boning construction and custom bra cups making their debut in the new collections. Not only did this new addition improve the renowned Enzoani fit even further, but also gave the new collections an extra wow factor when it came to hanger appeal.

With a full house on both days, we were thrilled when retailers gave us some of the most wonderful feedback, both on design and quality of the collections, but also on the event itself. With a video message from CEO Mary Nguyen giving the company's new mission statement and an insight into future training programmes, retailers not only left with a selection of the most amazing gowns to grace their 2017 rails, but also with the knowledge that Enzoani wishes to create strong partnerships with our retailers for the future years together.”

Dress featured: (Middle Left) Letty, Enzoani Collection.

The team was fortunate enough for the third year to partner with the very talented Rob Jones from Purecreations Photography to capture the day. We couldn’t resist sneaking out for a quick photoshoot against the urban backdrop of Birmingham city centre. The stunning waves of tulle that make up the skirt of Luanne from the 2017 Enzoani collections gave this beautifully dramatic shot. 

Dress featured: (Top) Luanne, Enzoani Collection.

CREDITS

Featured Dresses: 2017 Enzoani, Blue By Enzoani and Beautiful

Photography Team:

            Pure Creations Photography - purecreationsphotography.com
            Alex Bradbury - alexbradbury.co.uk

Videography: weCREATE - wearewecreate.com

Make-up Artist: Stephanie Branch  - phlashworx.co.uk

Models: Emma Jenkins, Sadie Maltby, Sophie Moulds, Nicola Tincombe.  From Alan Sharman Agency Courtney & Georgia

Venue:  Banqueting Suite Birmingham 

Lighting: Cloud One - cloudone.net