Backstage
Kang Chun Lin 2015 UK Road Trip
Enzoani and stores working together on future collection
We were lucky to have Enzoani Designer Kang Chun “KC” Lin visit the UK and go on a road trip to visit some of our top stores. Mark Stevens, UK Sales Director, and Nia Lloyd, our UK seamstress, accompanied KC on the three-day trip to visit six stores across the country.
We know how important it is to stay up to date with trends and give brides what they want. UK Seamstress Nia Lloyd is at the forefront of a new programme in the UK to get valuable feedback on our collections. The programme launched in the 2016 UK Launch Event where Nia and KC met with stores to talk through their thoughts on the new collection and ideas for the new season. To expand on this, Nia also accompanied KC and Mark on the UK road trip. Nia is then recording all the feedback we get and relaying this to the design team and back to the store - hopefully some of these ideas will make an appearance in the 2017 collections!
Nia will also be in the British Bridal Exhibition Harrogate in September - if you’re a store and have some ideas to share, please come visit us on stand Q45 on Tuesday 15th September.
Some messages from the stores KC visited:
“Thank you so much for coming to see us! The girls feel so inspired after the meeting with you all. As retailers we can’t express how much it means to us to feel valued, but also have our thoughts heard. KC was just a delight and so attentive. Thank you bringing him!” Lisa Balton – Lisa Rose Bridal
“We have had a lovely morning, with Mark, KC and Nia, and we hope it has been productive for you. It is lovely to be given the opportunity to provide you feedback, in such an open way, and be made to feel as retailers that our opinion matters.” Nicole Barrett – White Rose Bridal
Fairytale Weddings
“It was fab to have such an important visit from yourselves and soooo very exciting! It was refreshing to be asked our opinion as stockists as well! In what we thought of the quality of the dresses and of course the designs, and also what are our brides are looking for in the perfect gown. We love having so many of KC's designs in our boutique, but more importantly so do our brides-to-be! Thank you for coming to visit us, and you are most welcome anytime, especially when you bring chocolates! X” Kay Fleming - Fairytale Weddings
“Great for all the staff of La Belle Angèle in Norwich to meet KC , Mark and Nia from Enzoani and have the opportunity first hand of sharing ideas about future designs and learn more about how Enzoani works. Look forward to seeing some more fabulous designs again next year.” Kirsty Fletcher - La Belle Angele
"It was an absolute honour to have KC visit our boutique this week. To have ideas shared for next season was wonderful and as a stockist to be asked what our brides are looking for can only make our working business relationship stronger. Its refreshing to see that a designer wants to take on board ideas from shops to assist in repeat orders of what their brides are looking for. We cannot wait to see the next seasons designs as 2016 collection was truly breathtaking." Sammie Lewis - Sammie Lou Bridal
