Retailer Spotlight: Diamond Bridal

Interview with owner Grace Penney and Photoshoot featuring Enzoani

What was the motivational/inspiration to open a bridal store? How did it all start?

It was always my dream to run my own business and have always had a flair for fashion and weddings.  After my own wedding in 2011, I realised there was a gap in the market for a Bridal Shop in my area, so took the brave step and quit my job to follow my dream.


What would you recommend a bride to do before for that perfect gown?

I would recommend that a bride shops for her dress at least a year prior to her wedding. When shopping for the dress only bring along a close family member or friend that will be completely honest with you. The most important thing for any bride is to dress for their shape and to make sure they are comfortable. After all, it is the most important item of clothing they will ever buy.


Share with us a special moment that occurred with you and a bride.

I recently had a bride that had tried on over 70 dresses before she travelled to my shop. At this stage, she was fed up and not enjoying the experience. Until I suggested a simple Enzoani gown that I believed would be perfect on her. As soon as she put it on, along with her veil, she cried tears of happiness. She was the most beautiful and happy bride and has been thanking me ever since.


What’s your favourite gown and why?

Of the 100+ wedding gowns I have in store, my favourite has to be the 'Dakota'. I understand why it is repeated year after year. The stunning lace and exquisite shape is truly breath taking. Even the black version Paula Abdul wore at the music awards in 2009 was amazing!

Diamond Bridal Image

2009 Enzoani, Dakota


Do you have a favourite Celebrity bride?

It's an obvious one but I have to say, Kate Middleton. The Classic Elegance has inspired designers worldwide. 

Diamond Bridal Image

2014 Enzoani, Isabelle


Anything else of interest that you would like to add about your store, our relationship, in general?

In the 2 1/2 years that Diamond Bridal has been open, it has grown from strength to strength. In 2014, we are national finalists for the 'Bridalwear Supplier of the Year'

On 22nd March, Diamond Bridal will be hosting an Enzoani Trunk Show, where all three collections (including Beautiful & Blue) will be in store. Expert advice and substantial discounts will be given on the day. 

Diamond Bridal Image

2009 Enzoani, Dakota


Diamond Bridal recently had a photoshoot featuring Enzoani dresses in the Metropole Hotel, Cork City, Irleand.

''The shoot began as a collaboration of our talents and an advertisement for our work. It developed into a vintage themed shoot which was heavily influenced by the hidden away wine cellar in the metropole hotel. We wanted
to step away from the traditional wedding bridal shoots and do something different we felt the location added this edge we wanted. We all work veryclosely together and beleive in having fun and enjoying the shoots for all
involved and I think this really shows through the finished images'

'Diamond Bridal Image

2014 Enzoani, Isabelle

Photography - Wee Red Bike 
Makeup Artist - Sinead Egan
Hair - Solo Hair Design.
Models - Sarah O Connor and Jacqui Murphy
Stylist - Natasha Crowley
Dresses & Accessories - Diamond Bridal